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WHY INVEST IN AFRICA? WHY INVEST IN AFRICA? WHY INVEST IN AFRICA? WHY INVEST IN AFRICA? There is a popular saying that “No man is an island”. It is used to point to the fact that we all need the help of one another to survive as humans. This saying can also be extended to nations because when it comes to economic growth and development, no country is able to do it on its own without help and input from other countries. Even the most advanced nations in the world still need help from other developed countries every now and then. Africa is a fast-developing continent and many foreign investors understand that there is a lot of money to be made in Africa. There are a great number of opportunities in Africa that many investors and businesses aren’t aware of especially as the economy of the continent is not only small but poor. This however doesn’t mean that Africa hasn’t been evolving as there are several countries that have undergone economic reforms are one of the best places where investment can be done when compared to other countries in other regions of the world; especially as the returns can be much greater than those found in the developed world. According to statistics, countries in Africa generated a 14 percent annual return on investment with 9 out of the 15 fastest growing economies in the world being in Africa. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. The African continent is not only rich in farmlands but human and natural resources abound and as the population in the world continues to grow, these resources will become more valuable. Investors that are smart and innovative are seeing the endless opportunities that abound in Africa as China has more than 70 percent of its Foreign Direct Investment (FDI) in several African countries. Asides from China, the Western world and other countries such as Russia and Turkey are doubling their investment efforts in Africa. HERE ARE SOME OF THE FACTORS WHY YOU NEED TO INVEST IN AFRICA. HERE ARE SOME OF THE FACTORS WHY YOU NEED TO INVEST IN AFRICA. HERE ARE SOME OF THE FACTORS WHY YOU NEED TO INVEST IN AFRICA. HERE ARE SOME OF THE FACTORS WHY YOU NEED TO INVEST IN AFRICA. Young and growing population. Young and growing population. Young and growing population. Young and growing population. Africa currently has over 1 billion people. The UN’s demographic projections indicated that almost 60% of Africa’s population in 2019 is under the age of 25, making Africa the world’s youngest continent. The median age in Africa in 2020 is 19.8. While the rest of the world is aging, Africa is having a young population. This implies that even though the global workforce is reducing, Africa’s workforce would be about 1.1 billion, which is more than that of China and India. The young demographics could be a sign of economic strength. Also, young Africans like to consume the latest products, services, and technology which will generate profit for the investor. Customer’s variation. Customer’s variation. Customer’s variation. Customer’s variation. According to the World Economic Forum (WEF), the young Africans who are in the middle class are young, brand-aware, and sophisticated in terms of their consumption. This means that international retailers and consumer brands can capitalize on the demands and preferences of these Africans and invest in the continent. Big spenders and brand lovers. Big spenders and brand lovers. Big spenders and brand lovers. Big spenders and brand lovers. According to McKinsey, by 2025, household consumption will reach $2.1 trillion and business spending $3.5 trillion – a total of $5.6 trillion in business and investment opportunities. Most Africans, consider quality and brand before purchasing any product. The McKinsey consumer report showed that about 58% of consumers are brand loyal and many are willing to pay a higher price for well-known brands. Diverse and growing economies. Diverse and growing economies. Diverse and growing economies. Diverse and growing economies. Previously the economies of African countries relied heavily on agriculture and the available natural resources. However African economies are now diversifying beyond commodities. The skills development of Africans to venture into sectors that previously had no or few Africans is also helping diversify the economy. African countries are also focusing on non-commodity areas where they can be competitive. Every country in Africa now has what they call “Investment Promotion Agencies”, which act as one-stop shops for investors, assisting with registration, taxes, and other steps to establish companies locally. Digitalization. Digitalization Digitalization Digitalization Africa is a leader in mobile adoption. Mobile money networks which started in East Africa opened the global economy to the unbanked city and rural dwellers. According to the GSMA, 475 million people in Sub-Saharan Africa